Social Media
Kathryn has managed social media for LCRA Parks, SOWELA, and The Red Shoes, along with campaign mock-ups for class projects. She creates content across platforms, including Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, Twitter (X), Reddit, and Spotify, ranging from graphics and carousel posts to short-form video, giveaways, and influencer collaborations.
She’s comfortable working in tools like Hootsuite and HubSpot, as well as native scheduling platforms, and has handled every step of the process—from ideation and production to posting, community management, insights/analytics, and outreach.
While managing LCRA Parks’ Instagram, she grew the account from 8K to over 12K followers.
01
Influencer Collabs
For LCRA Parks, I collaborated on a post with influencer @mycurlyadventures_ to showcase one of our parks, which is famous for bluebonnet blooms. I have worked directly with influencers, vendors, and agencies who handle influencer relations. This post has over 2.8 likes and 316 comments. See it here.
02
Product Launches
LCRA Parks constantly opened new products and accommodations at the parks. I showcased these through Instagram reels and professional photography. Sometimes it was in collaboration with a business partner (like GLAT Austin) or solely on our own.
These two posts showcase that. They each received around 400 likes. See the AMANI post here. See the beach bungalow post here.
03
Knowing the Target Audience
With a desire to increase engagement and an understanding of LCRA Parks' target audience, I created this carousel post to identify and inform about the different Texas wildflowers found across the parks. The post gained over 1.6k likes. See the post here.
04
Event Promotion
LCRA Parks hosted several annual events for which I utilized social media as a promotional and informative tool. I have experience working with external vendors for promotional, recap, and collaborative posts. This post received almost 300 likes. See the post here.
05
Informative Content
With the understanding of my target audience, I knew that Texas wildflowers were a huge interest for them. I created content that informed them on their topics of interest, such as which parks were in bloom with certain flowers. This also fed into the strategy of showcasing lesser-known parks to drive foot traffic.
This post received 250 likes. See it here.
06
Giveaways
I have worked on several social media giveaways. The aim was brand reach and exposure. The increased engagement and sharing of the posts significantly boosted reach and following. This post was in collaboration with a growing micro-influencer in the area. I handled all contact and management of them.
This post has over 100 likes and more than 50 comments. See it here.
