Kathryn designs and builds emails that feel intentional, not spammy. Whether it’s a full campaign, an automated workflow, or a quarterly newsletter, she focuses on making things clear, engaging, and easy for people to act on—using tools like HubSpot and MailChimp to bring it all together.
01
Newsletters
The Outsider was a quarterly newsletter I led from concept through execution, including design, content planning, and asset management. I developed the visual direction and ensured consistency across both in-house and vendor-created materials.
Each edition was built around a theme and included a curated mix of content (blog features, playlists, promoted stays, vendor highlights, discounts, and park activity videos) designed to keep the audience engaged and coming back.
02
Event Promo
I’ve created promotional emails for a wide range of events—everything from park festivals and summer camps to outdoor dinners and donor events for SOWELA. I handled the full process in HubSpot, including writing the copy, designing the emails, and building out the workflows.
This example is from the BLUEM campaign, where I created a full email sequence to support the event—from the initial announcement to ticket sales, reminders, discounts, and the final countdown leading up to the event. The goal was to keep people engaged at every stage and make it easy for them to actually show up.
03
Workflows
(Image for visual representation only - NOT MY IMAGE)
For each LCRA Parks event, I created the email workflows in HubSpot to support everything from promotion to post-event follow-up. I collaborated with the onboarding specialist to get everything set up right, but I was responsible for how each workflow was built and executed.