Events
Kathryn helps turn ideas into real, authentic, well-promoted events. She has contributed to events from the ground up, shaping the concept and branding, coordinating with partners and vendors, and supporting promotion across social, email, and media. Her work focuses on creating cohesive, well-executed experiences from start to finish.
Kathryn's experience:
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Event branding and creative concepting
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Vendor and facility coordination
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Promotional materials (emails, social, graphics)
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Photo and video of the event
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Adaptable strategy
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01
BLUEM
BLUEM was an annual bluebonnet festival developed during my time at LCRA Parks. I contributed to shaping the event from the ground up, including its name, branding, and overall promotion. My work spanned social, email, and digital content, helping bring awareness to the event and create a cohesive experience from first announcement to event day.
News article: Austin Monthly
02
2024 Solar Eclipse
A once-in-a-lifetime event centered around the 2024 solar eclipse passing over LCRA Parks. I supported the promotion and positioning of the event as a key viewing destination, contributing to content creation, on-site photography, and coordination with media and news outlets for day-of coverage and live segments.
Media coverage of the event: FOX 7 Austin News
03
Savor The Outdoors
Savor the Outdoors was a seasonal outdoor dining series designed to create elevated, experience-driven exposure within LCRA Parks. I contributed to the branding and execution of each event, including graphic and menu design, social content, and photo and video creation. I also supported vendor coordination, influencer participation, and media hosting. Through multi-channel promotion across social, email, and web, I helped position each dinner as a unique, limited experience and built anticipation leading up to it.
04
Summer Camps
Seasonal summer camp programs were designed to engage families and younger audiences. I supported marketing efforts across social, email, and paid ads, including writing program descriptions and creating content specific to each park. My work focused on translating camp offerings into clear, engaging messaging that helped drive awareness and registrations.
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05
Tricks, Treats and Trails
Tricks, Treats & Trails was a large-scale, family-focused Halloween event held within LCRA Parks. I contributed to both the promotion and execution of the event, including social content, graphic design, and vendor coordination. I also supported on-site setup and content creation, helping create an engaging and well-promoted community experience.
06
What's Up SOWELA
This was a formal fundraising event for SOWELA that highlighted the school’s culinary program and engaged local donors. I supported event coordination and execution, including invitations for table sales, décor, and overall event setup. I assisted with logistics such as vendor coordination for music, alcohol, and facilities, helping ensure the event ran smoothly while maintaining a polished, professional experience.
More event info: What's Up SOWELA
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Virtual Events
As part of my senior capstone project, I worked with The Red Shoes (a nonprofit supporting women and families) to develop a full marketing campaign. When COVID-19 disrupted in-person plans, I quickly adapted the strategy to support virtual programming, including promoting online yoga sessions. I contributed to creating promotional graphics, social content, and helped the team transition to a virtual format using Zoom - ensuring the program remained accessible to their audience.
Check out the non-profit: The Red Shoes